NVIDIA recently lost access to its own YouTube video. A bizarre copyright strike took down the company’s official DLSS 5 announcement trailer. Before the removal, the video sat at 2.3 million views and 18,000 likes. Now, viewers only see a black screen. A notice clearly states that La7 blocked the content on copyright grounds.
A Broken Copyright System
Content creator NikTek initially discovered the issue on X. According to NikTek, La7 is an Italian television channel. The network allegedly broadcasted footage from the DLSS 5 trailer during a news segment. Afterwards, La7 issued blanket copyright strikes against every YouTube video featuring that specific footage. Consequently, they managed to strike the original source video from NVIDIA.
Several other creators corroborated these claims. Therefore, this incident highlights the deeply flawed nature of YouTube’s copyright infrastructure. Traditional media companies can easily trigger automated systems and block original creators.
NVIDIA DLSS 5: “AI Slop” Backlash vs. Industry Praise
NVIDIA originally premiered the DLSS 5 tech demo in March. The footage featured realistic graphics of a blonde woman navigating a gritty, rainy urban environment. Almost instantly, the trailer stirred up massive controversy. Gamers heavily criticised the AI-driven upscaling technology. In fact, many users quickly labelled the visuals as “AI slop”.
However, industry insiders feel differently. Bethesda’s Todd Howard openly praised the DLSS 5 technology. Furthermore, NVIDIA CEO Jensen Huang actively defended the product. Huang stated that DLSS 5 simply upscales existing work. He emphasised that the tech remains very different from generative AI, which creates entirely new content.
Bad Timing for a GPU Giant
This controversy arrives at a sensitive time for NVIDIA. The company currently accounts for over 90% of the PC GPU market. The recent AI boom transformed NVIDIA into one of the world’s most valuable companies. Naturally, this massive growth brings intense public scrutiny.
Ironically, the usual AI copyright debate involves generative models copying human artists. Instead, this specific controversy features a traditional media company misusing copyright tools to block an AI tech demo. Ultimately, NVIDIA faces another frustrating complication right after a heavily criticised product launch.
