HMD Global has announced the launch of first-ever Nokia smartphone, Nokia 6, in China.
HMD Global got the licensing rights of Nokia in December 2016 and Nokia 6 marks the first step for the Nokia brand into Android smartphones with more to come in first half of 2017. The device combines quality and inbuilt durability to deliver a premium smartphone experience at an affordable price. The phone will be reportedly offered on China’s online store, JD.com for ¥1,699 ($245). Arto Nummela, CEO, HMD Global said,
“Just a short while ago we announced the launch of HMD Global…The Nokia 6 is a result of listening to our consumers who desire a beautifully crafted handset with exceptional durability, entertainment and display features…We look forward to unveiling further products in the first half of this year.”
It takes about 55 minutes to machine a single Nokia 6 from a solid block of 6000 series aluminium. The end result is an aluminium body with the highest level of visual and structural quality.
- 5.5” screen with full HD resolution and incredible colour reproduction
- 4GB RAM and 64GB storage
- Qualcomm Snapdragon 430 processor
- 16MP phase detection autofocus rear camera for sharp detailed pictures
- 8MP front camera.
- Wrapped in 2.5D Gorilla Glass.
- Laminated with polarizer layer to enable sunlight readability
- X6 LTE modem designed for excellent battery life and superior graphics performance
- Ability to run the latest version of Android Nougat
- Dual amplifiers deliver a 6dB louder sound than a regular amp
- f/2.0 aperture lenses and exclusive camera UI with automatic scene detection
The Chinese market has over 552 million smartphone consumers, HMD Global strategically launched the Nokia smartphones there in partnership with the local online retailer, JD.com. Nestor Xu, Vice President Greater China, HMD Global said,
“China is the largest and most competitive smartphone market in the world… JD.com is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers. Launching our first smartphone device, in such a strategically important market, with JD.com a trusted online retailer marks a signal of intent.”
Nokia is a well-known multinational telecommunication company. It made a pact with Microsoft in 2011 to operate its phones on Windows Operating System. And now Nokia is entering the fiercely competitive market of Android-powered phones with HMD Global that designs and markets smartphones.