Careem acquires MUNCH:ON to expand Food offering on the Super App

Written by Usman Aslam ·  1 min read >

Careem, the region’s leading multi-service platform, announces the acquisition of MUNCH:ON in the UAE. Founded in 2016 by Mohammad Al Zaben, Dana Baki, and Awn Ali, MUNCH:ON is a subscription-based food delivery platform which connects customers to meals at a discount by tapping into underutilized kitchen capacity and using scheduling, bundling and routing software. The solution drives massive efficiencies for restaurants and cloud kitchens and has built scale in the corporate lunch segment. 

MUNCH:ON will stop daily operations and the offering will be rebuilt on the Careem app. The Careem Food and MUNCH:ON teams will work together to deliver even greater value by introducing low-cost meal segments that MUNCH:ON has pioneered in the region as well as new food discovery and delivery options for corporates. MUNCH:ON has delivered millions of meals to customers across 20 thousand companies. 

Mudassir Sheikha, CEO and Co-founder of Careem, commented: “The MUNCH:ON team have built a competitive food offering driven by a clear vision to make food more accessible and affordable. The Food offer on the Careem app today serves millions of customers across the Middle East and is growing rapidly. By acquiring MUNCH:ON, Careem Food will be able to build an even more competitive offering with a much richer variety of benefits for both customers and restaurant partners.” 

Mohammad Al Zaben, CEO and Co-founder of MUNCH:ON, commented: “At MUNCH:ON, we set out to build the most affordable food ordering experience in the world. We are thrilled to be a part of a broader mission at Careem to deliver undeniable value to customers, partners, and Captains.” 

In the UAE, the Careem Super App offers more than a dozen services including ride-hailing, food and grocery delivery, micro-mobility, payments, and partner services including car rental, home cleaning

and PCR testing. Careem Food serves millions of customers with access to over 18,000 restaurants in 8 core cities across the UAE, Saudi Arabia, Jordan and Qatar. 

About Careem 

Careem is the everyday Super App for the greater Middle East region. A pioneer of the region’s ride-hailing economy, Careem provides a host of daily services that people need to move around, order things, and transfer money in one unified smartphone app. Careem’s mission is to simplify and improve the lives of people and build an awesome organization that inspires. Established in July 2012, Careem operates in over 100 cities across 12 countries and has created more than one million income-generating opportunities in the region. Careem became a wholly-owned subsidiary of Uber Technologies, Inc. in January 2020. 


MUNCH:ON is a food delivery platform that offers meals from the best restaurants, at a significant discount and with free delivery with its MUNCH:ON Pro subscription. MUNCH:ON’s business model and technology drives efficiencies, savings and orders at downtime for restaurants and cloud kitchens, thus enabling it to offer deep discounts to subscribers and disrupting the food delivery and corporate food space in the region.

Written by Usman Aslam
A tech enthusiast, writer, researcher and strategist working on the latest technologies and making an impact. Usman has been heavily focused on building communities, empowering people through technological trends and advancements for over 3+ years including many notable names such as IEEE Region 10, TEDx, Google Developers, United Nations Programmes, Microsoft Partner Program and much more. Reach out: Profile