News, Startups, health ecommerce site, closes seed funding round of around US $1 million

Written by Muneeb Ahmad ·  57 sec read >

Health and lifestyle e-commerce startup has secured close to US$1 million from its initial seed funding round, primarily backed by angel investors Nadeem Hussain and Noor Abid.

In a recent announcement from, the online retailer brought to light that it has closed its seed funding round. Having collected US$1 million, Furquan Kidwai, the CEO of, said that the amount will be used to strengthen the technology aspect of the store, streamline operations, and customer support.

Investor Nadeem Hussain on this occasion said, “ is a much-needed entrant to the nascent e-Commerce industry and we are excited to collaborate with and support them as they work to build a great company in an exciting vertical.” is a Pakistani startup primarily focusing on well-being and health. It started by selling articles related to health only; including fitness supplements, vitamins, and herbal products. However, it has expanded greatly since its inception, and has now been selling home appliances and other delicate medical equipments as well. Furquan claimed that there are 4,000 items currently available for sale with more to be added soon.

The startup hosts an in-house team of qualified nutritionists and pharmacists in order to help customers, and to provide answers to posted queries. The startup also doesn’t work on common marketplace model as it has its own resource centers, providing deliveries itself through direct collaborations with other logistics firms. is also a venture under the same administration., started in April 2014, claims to be Pakistan’s first an online pharmacy. The startup provides authentic medicine delivered at one’s doorstep.

Written by Muneeb Ahmad
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