Instagram and WhatsApp achieved another milestone today. Both of these platforms crossed the Snapchat users 3 months ago but now the users have increased to double than the active users of Snapchat.
Previously Instagram added 300 million monthly active users and 200 million daily active users in just a year leading it to 800 million monthly active users and 500 million daily active users. We can safely say that Instagram Stories helped the image sharing app to grow its user base at this speed. Because it urges people to open the app on daily basis or the stories will go away after 24 hours. Instagram also killed Snapchat’s growth as it could only add 30 million new users since last year.
Out of all these users, the Stories section of Instagram has 300 million active users now and the popular messaging app WhatsApp has also the same number of active users on WhatsApp Status. We understand that Instagram Stories got a head start with Instagram’s already established user base and people started to use it more often. Same is the case with WhatsApp, which already had hundreds of millions of active users when the Status feature was launched. So apparently, people post the stories to these two apps instead of opening a separate app just to post a story.
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Instagram keeps improving on the regular basis and this might be one of the reasons for its growth. Like it added a live poll feature recently which lets you create a poll on Stories and view real time results. It also added a feature which lets you go live with one of your friends. And it also added the face filters to live video.