LinkedIn has partnered with Adobe to launch a new series of artificial intelligence training courses for marketers, designed to teach professionals the fundamentals of AI usage and how to apply the latest AI advancements to improve their work output. The program, called AI Essentials for Marketers, is hosted within LinkedIn Learning and aims to help marketing professionals develop the AI skills most relevant to their specific roles.
As LinkedIn said:
“Demand for marketers with AI skills is dramatically increasing. LinkedIn’s insights found that marketing job postings requiring AI literacy have more than doubled year-over-year, up 113%. To meet this demand, LinkedIn and Adobe’s initiative will launch with role-based LinkedIn Learning courses available in 47 languages spanning the most in-demand marketing functions based on LinkedIn’s Economic Graph insights.”
LinkedIn cited sharply rising demand as the driver behind the initiative. The company’s internal data found that marketing job postings requiring AI literacy have more than doubled year over year, up 113%.
The initial course lineup focuses on how current AI tools can support digital marketing programs, content creation, social and communications work, and data and analytics. Professionals who complete the courses earn LinkedIn Learning certificates they can display directly on their LinkedIn profiles, giving the program a built-in credentialing incentive alongside the educational content.
LinkedIn said the courses were designed by its newly formed BrandWorks team, the same group the company introduced last week to provide hands-on strategy and creative support to LinkedIn’s advertising customers. Until now, that level of expert guidance was largely reserved for LinkedIn’s higher-spending advertisers. With AI Essentials for Marketers, LinkedIn is extending a version of that institutional knowledge to its broader user base at no cost, rather than limiting it to paying clients.
They clarified:
“At launch, there will be four new role-based LinkedIn Learning courses on digital marketing, content and creative, social and communications, as well as data and analytics marketing roles. Adobe and LinkedIn will be adding content regularly to ensure marketers have the latest in AI skills training for this rapidly evolving technology.”
LinkedIn said it will continue working with Adobe to expand the AI-focused training catalog over time, positioning the partnership as an ongoing effort rather than a single course release.
The move follows LinkedIn’s recent string of feature launches, including its Creator Marketplace and BrandWorks program, signaling a broader push to position the platform as a central hub for both AI skill development and creator-brand commerce.
