Nintendo fans can finally take a breather. Nintendo president Shuntaro Furukawa officially confirmed that the company has no plans to implement any price hikes on Switch 2 systems. This reassurance arrived alongside Nintendo’s latest financial report. Consequently, the clear commitment to steady pricing earned massive praise from gamers, even as investors remain uneasy.
Nintendo Switch 2 Price & the Global Memory Crisis
Currently, the tech industry faces a severe global memory crisis. RAM manufacturers are aggressively shifting their focus to support AI data centers. Therefore, they are abandoning consumer sales in other industries. This massive pivot significantly increased video game console production costs. As a result, audiences recently witnessed price hikes for other gaming consoles.
Nintendo fans felt particularly on edge recently. A recent announcement revealed that Macronix ended production of Nintendo Switch cartridges. Fortunately, Nintendo retains strong relationships with other cartridge manufacturers.
Despite the rising industry costs, Furukawa formally reassured investors in a Reuters business report. He stated clearly that Nintendo comfortably secured sufficient memory supplies. Therefore, the company will not raise the cost of Switch 2 consoles, although the system already received a price increase earlier in 2026.
Dropping Profits & Bold Forecasts As Zelda Drives Holiday Demand
This pricing strategy comes during a challenging financial quarter. Nintendo’s latest financial data reveals a steep 37% year-on-year drop in Switch 2 sales. Additionally, overall operating profits fell by 16%.
Investors understandably raised concerns over these declining figures. However, Nintendo stubbornly maintains its bold end-of-year sales forecast. The company expects to sell an estimated 16 million Switch 2 units through the remainder of 2026.
To hit these ambitious margins, Nintendo relies heavily on the Zelda franchise. The critically acclaimed Legend of Zelda: Ocarina of Time remake currently dominates Metacritic as the top-rated game for 2026 and all-time. Furthermore, the highly coveted Legend of Zelda 40th Anniversary Switch 2 console sold out almost instantly.
Fortunately for eager buyers, restocks are imminent. Major retailers like Target and Best Buy announced plans to provide more themed consoles during this first week of November. Ultimately, keeping the Switch 2 price steady could prove incredibly profitable over the upcoming holiday season. Shoppers will actively hunt for new game systems, first-party titles, bundles, and special edition releases without the fear of sudden price hikes.
