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Now Facebook Can Learn About You From Your Videos!

Avatar Written by Sarwat Fatima · 1 min read>
Facebook CEO Mark Zuckerberg delivers his keynote address at the Facebook f8 Developers Conference in San Francisco

Did you ever notice that Facebook ads or sponsored posts are always relevant to your interest? Yes, you have. This is because Facebook runs an activity tracking algorithm which learns about each “click” that you make on Facebook or on any other website. Welcome to the world of Artificial Intelligence (AI)!

AI systems have helped marketers for promoting their brands to the right customer. Now, Facebook and brands can learn even more about a user through understand what’s happening in their videos, images and text. Facebook chief technology officer Mike Schroepfer showed the newest capabilities of the company’s artificial intelligence systems at F8 Facebook Developers Conference held yesterday in Sans Fransico, CA. This system can analyze images, recognize actions like sports in video, and can answer questions about text too.

Here’s a video of the system at work and you will see that it recognized even the most obscure, unexpected and even similar sports. #f8

Artificial intelligence can help us understand what’s happening in video, images and text so we can be smarter about showing you content that is more interesting to you.At F8, our AI research team showed a system we’ve built that can identify what sport is being played by watching a video like a person would. If you’re a baseball fan, for example, you could imagine this system highlighting relevant clips you might care about.Here’s a video of the system at work, including recognizing some really obscure and unexpected sports. #f8

Posted by Mark Zuckerberg on Thursday, March 26, 2015

This type of AI system is called deep learning system. Twitter, Baidu, Google, and Facebook have been adding on artificial intelligence talent and developing systems for their deep learning systems. Facebook mentioned this in an academic paper called “Memory Networks” in November last year.

The video work follows advancements from a startup called Clarifai. This startup expanded its deep learning systems beyond image recognition earlier this year. Now the startup’s technology can also pick up on objects that appear in videos.

One user commented on Mark Zuckerberg’s post, “Why does it feels like Skynet is going to rise precisely from HERE ^.” This comment was spot-on; the new AI feature has broken all rules of user privacy.

Let us know your opinions in the comment section below.

Written by Sarwat Fatima
Sarwat is a journalist and DIY enthusiast. She loves writing about Startups and Businesses. She is heading Islamabad and surrounding areas for news coverage. Profile