Now Facebook Can Learn About You From Your Videos!
Did you ever notice that Facebook ads or sponsored posts are always relevant to your interest? Yes, you have. This is because Facebook runs an activity tracking algorithm which learns about each “click” that you make on Facebook or on any other website. Welcome to the world of Artificial Intelligence (AI)!
AI systems have helped marketers for promoting their brands to the right customer. Now, Facebook and brands can learn even more about a user through understand what’s happening in their videos, images and text. Facebook chief technology officer Mike Schroepfer showed the newest capabilities of the company’s artificial intelligence systems at F8 Facebook Developers Conference held yesterday in Sans Fransico, CA. This system can analyze images, recognize actions like sports in video, and can answer questions about text too.
Here’s a video of the system at work and you will see that it recognized even the most obscure, unexpected and even similar sports. #f8
Artificial intelligence can help us understand what’s happening in video, images and text so we can be smarter about showing you content that is more interesting to you.At F8, our AI research team showed a system we’ve built that can identify what sport is being played by watching a video like a person would. If you’re a baseball fan, for example, you could imagine this system highlighting relevant clips you might care about.Here’s a video of the system at work, including recognizing some really obscure and unexpected sports. #f8Posted by Mark Zuckerberg on Thursday, March 26, 2015