Meta Reveals Next-Gen AI Targeting System that Could Transform Digital Advertising

4 min read

Meta Platforms has revealed fresh details about its advanced AI powered ad targeting architecture, spotlighting the role of its new foundation model GEM, short for…

Meta Made a Fortune From Scams, $16 Billion in a Single Year: Internal Documents Show

4 min read

Internal company documents reviewed by Reuters reveal that Meta Platforms projected it would earn about 10% of its 2024 annual revenue, roughly $16 billion, from…

WhatsApp Announces Username Feature Ahead of 2026 Rollout for Businesses and Users

2 min read

Meta-owned WhatsApp has started notifying businesses about a sweeping upgrade to its core identity system, marking a pivotal shift from phone-number-based identifiers to a more…

Facebook Now Lets Groups Flip from Private to Public: What Does It Mean?

4 min read

Meta has announced a key change to how Facebook groups can operate. Group administrators will now be able to convert private groups into public ones,…

Instagram Unveils ‘Competitive Insights’ to Help Creators Benchmark Their Rivals

3 min read

Instagram is taking another step toward becoming a full-fledged analytics powerhouse. The company has introduced a new feature called “Competitive Insights” inside its Professional Dashboard,…

Threads Hits 150 Million Daily Users, Widens Ad Inventory

3 min read

Meta’s text-based social app Threads has crossed a major milestone, achieving 150 million daily active users (DAU), a notable jump from the 100 million DAU…

PTA Partners with Meta to Roll Out Instagram Teen Accounts

2 min read

The federal government has taken a major step toward safer digital experiences for young users as the Pakistan Telecommunication Authority (PTA), in partnership with Meta,…

Threads Launches “Ghost Posts” to Foster Spontaneous Sharing

3 min read

Meta’s Threads platform has introduced a new posting format called “Ghost Posts”, enabling users to publish updates that vanish from public view after 24 hours.…

Meta AI Urdu Goes Live in Pakistan

3 min read

Meta on Monday launched its first Urdu Large Language Model (LLM) in Pakistan, marking a significant advancement in artificial intelligence and language inclusion. The new…

Instagram Introduces Custom Icons for Teens Amid Major Safety Overhaul

3 min read

Instagram has rolled out a new customization feature exclusively for teen accounts, allowing users under 18 to select from six unique app icons. This update…

Meta Unveils Senior-Focused Anti-Scam Features to Tackle Rising Fraud Threat

3 min read

Meta has launched a sweeping suite of anti-scam tools, digital literacy programs and partnerships targeted at protecting older adults from online fraud across its services…

Facebook’s New Feature Lets AI Scan Your Camera Roll for Shareable Content

3 min read

Facebook, owned by Meta, has introduced a new opt-in artificial intelligence tool designed to surface photos and videos from your smartphone’s camera roll, even those…

Whatsapp Targets Spam With New Unanswered Message Limits

WhatsApp Targets Spam with New Unanswered Message Limits

2 min read

WhatsApp is introducing a major new control to curb spam on its platform. The Meta-owned messaging app will now limit the number of messages users…

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