Zameen.com, Pakistan’s leading property portal, recently celebrated 1 million monthly traffic. November has been a record month in terms of traffic for the property portal as it continues to see higher and higher numbers of visitors.
Over the past 12 months, Zameen.com has experienced monumental growth. The portal’s traffic alone has gotten a boost of 166% year-on-year, from 425,000 visits per month to 1.1 million monthly visits. The website’s unique visitors and pageviews have more than doubled during this time period. With the recent introduction of 3G and 4G services in the country in mind, the portal has also introduced smartphone apps to supplement its mobile traffic.
Zameen.com has also undergone massive expansion over the course of the past few months, both in terms of size and services. The company has burgeoned to over 200 employees – a 414% growth – and has opened offices in 5 cities and established its presence in another 10 cities across Pakistan. This explosive expansion, coupled with highly successful above-the-line marketing campaigns nationwide, have all played a part in consolidating Zameen.com’s position as the go-to portal for all things property.
Zameen.com’s deep-rooted understanding of the Pakistani market’s landscape gives the portal an invaluable strategic advantage over newer players in the market, putting it far ahead of its competition. The portal has gone beyond being just a property website and is now the primary organiser of all property related events, seminars and workshops in the country.
The perfectly timed Zameen.com Property Expo 2014, which also became the largest property expo of the year with a footfall of over 30,000 people in just two days, also cemented Zameen.com’s status as the real estate leader in the country with the power to rev up the property sector.
“We are proud to have achieved this goal, but we are not going to stop here. We are looking forward to an even better 2015 not only in terms of traffic but also our impact on the real estate landscape of Pakistan and the stakeholders in the market,” said Imran Ali Khan, Co-Founder & Co-CEO of Zameen.com. “Real estate is one of the most popular investment mediums among Pakistanis, and from the very beginning our goal has been to become a central, one-stop shop for all property matters in the country,” he added.