LinkedIn announced a partnership with Amazon Ads that allows advertisers to purchase Connected TV ads. Their prime target is professional audiences through Amazon’s Demand-Side Platform or DSP.
The collaboration brings LinkedIn’s first-party audience data from over 1 billion members to streaming TV inventory. Advertisers can now target viewers based on job title, industry, seniority, and company data across premium streaming channels.
The integration works through Microsoft Monetize, the supply-side platform operated by LinkedIn parent company Microsoft. Advertisers using Amazon DSP to manage campaigns across streaming TV, display, online video, and audio gain access to LinkedIn’s professional targeting capabilities for CTV placements. The partnership allows marketers to activate LinkedIn audiences alongside Amazon audiences within the same campaign without fragmenting media buys.
LinkedIn’s CTV ads previously extended campaigns to big-screen devices through partnerships with Paramount, Roku, and Samsung Ads. The Amazon DSP integration provides additional flexibility in how advertisers plan, purchase, and measure LinkedIn CTV campaigns. LinkedIn cited internal research showing its CTV ads reach B2B audiences 2.2 times more effectively than other CTV platforms and 4.3 times more effectively than traditional linear TV.
Chris Conetta, Director of Omnichannel Supply at Amazon Ads, stated the partnership addresses advertiser demand for better ways to reach relevant audiences while building full-funnel strategies. David Roter, Senior Director and Head of Global Agencies and Video Solutions at LinkedIn, emphasized that B2B marketers want to reach decision-makers where they spend time. Streaming TV represents an essential part of that media mix, Roter noted.
The collaboration expands an existing partnership between Amazon Ads and Microsoft announced in October 2025. Amazon DSP serves as the preferred transition partner for advertisers previously using Microsoft Invest, which Microsoft shut down last year. Microsoft Monetize holds status as a preferred supply-side partner in Amazon’s Certified Supply Exchange program. Amazon’s advertising business generated $17.2 billion in revenue during Q1 2026, reflecting 22% year-over-year growth. LinkedIn revenue increased 12% in the fiscal quarter ending March 31. The announcement comes ahead of Amazon’s third annual TV upfront presentation scheduled for May 11 at New York’s Beacon Theatre, where the company will pitch advertisers on its premium content offerings including live sports alongside integrated ad technology tools featuring AI agents for campaign management.
