The Pakistan Software Houses Association (P@SHA) elected Dr. Shoab Ahmed Khan as chairman for the 2026-28 term following a unanimous vote. Former chairman Muhammad Zohaib Khan and CEC member Dr. Faisal Kamiran withdrew their nominations in support of his candidacy, consolidating industry backing behind a single leadership direction.
Dr. Khan brings academic and technology sector experience to the role. Upon accepting the chairmanship, he stated: “I am deeply honored by the trust placed in me by the entire P@SHA membership.” He outlined three priorities for his term: collaborating with government on forward-thinking technology policies, accelerating skills development to meet global demands, and positioning Pakistan as a leading destination for IT innovation and investment.
Wahab Yunus was elected Senior Vice Chairman and Samad Saleem as Vice Chairman. The new Central Executive Committee includes Ahmed Javed Vaseer, Dr. Faisal Kamiran, Fatima Asad-Said, Khushnood Aftab, Muhammad Zohaib Khan, Muhammad Azam Mughal, Shawana Iftikhar, Shaikh Ayaz Ali, and Syed Junaid Ahmad. The committee represents technology and IT industry leaders drawn from various subsectors of Pakistan’s software and services ecosystem.
Dr. Khan emphasized creating conditions for local startups to expand while helping established technology companies scale internationally. This dual focus addresses a persistent gap in Pakistan’s IT sector where individual freelancers and small firms generate export revenue but struggle to grow into mid-size companies competing for enterprise contracts.
The leadership transition arrives at a critical moment. Pakistan’s IT exports reached a record $4.6 billion in FY2025-26, according to ProPakistani, crossing the $4 billion threshold for the first time. However, the sector faces challenges including regulatory complexity, limited venture capital availability, and competition from regional rivals like Vietnam and the Philippines for outsourcing contracts.
P@SHA represents Pakistan’s IT and ITeS industry and serves as the primary advocacy body connecting software houses with government policy. The association’s influence extends across regulatory discussions, trade negotiations, and workforce development programs that shape the operating environment for Pakistani technology companies.
Whether the new CEC delivers on its stated priorities depends on execution speed. Previous P@SHA leadership cycles produced policy recommendations that faced implementation delays at the government level. Dr. Khan’s academic background and the unanimous election suggest strong internal consensus, but translating industry alignment into regulatory outcomes remains the association’s recurring challenge.


