Google pays $3 billion to Apple to be the default search engine on iPhones and iPads.
According to a leading media outlet, CNBC, Google pays $3 billion to Apple for the fiscal year of 2017 for being default search engine on iPhones and iPads. The sum which Google is paying to Apple is gradually rising with each passing year as in 2014 Google paid $1 Billion to Apple for the same purpose.
Google’s 50 percent mobile search revenue comes from iOS devices, which itself is a huge digit. Similarly, Google accounts for 5% of Apple’s total operating profit this year. In simple term it is a win win situation for Apple, gaining lots of sum from Google while increasing its overall profit as well.
Apple services revenue has increased by $2.4B with Google as its largest contributor to services growth. Furthermore, tech giant Google’s mobile search revenues have also increased from $16B to $50B from the calendar year 14 to 17.
Read also: Soon you will be able to send money from Google Assistant
Moreover, Google has also redesigned new feed for its mobile search app for both Android and iOS users across the globe. The update will give suggestions to users regarding stories they should read based on their search history. Additionally, the company is also reportedly planning to kill URLs in mobile search in a bid to make its user interface clean and friendly for users.
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