Google has raised the price of its cheapest Pixel smartphone in the US. The move comes just a day after Samsung increased prices for some of its smartphones. The Pixel 10a was previously available for $499. It is now listed at $599 on Google’s US online store. The company has not officially announced the $100 price increase.
The higher price means the Pixel 10a now costs 20% more than before. Google has yet to explain the reason behind the change. However, rising component costs could be one factor behind the increase. Smartphone makers have faced higher costs for several key components.
For now, Google has not changed the prices of the Pixel 11 family. However, that could change in the coming weeks or months. The Pixel 10a price increase also adds to a wider trend across the smartphone market. Samsung recently raised prices, and other manufacturers could follow.
For buyers, the latest changes make keeping an existing phone a more attractive option. New smartphones could become more expensive if component costs continue to rise.
