Huawei is mocking Samsung and Apple in this new marketing scheme for P20

Written by Mohammad Jamal ·  1 min read >
Huawei, the famous Chinese smartphones manufacturer, has shipped over hundred million phones in just first three quarters of the year 2017.

Huawei is releasing its flagship smartphone Huawei P20, P20 Pro and P20 Lite next week and since Huawei has been pushed out of US market. The company has planned to focus on other markets like the UK. It has launched an aggressive marketing campaign against its rivals. Huawei is advertising by parking trucks with P20 ads outside Apple and Samsung stores.

Huawei has been deploying trucks with promotional billboards of the upcoming Huawei P20. The funny part is that they have been spotted especially camping outside Apple Store and Samsung Experiences stores. The company has also been spraying on the pavement outside stores occupied by its rivals, obviously, this street graffiti is temporary.

The advertisement on the pavement suggests the upcoming camera of the P20 and P20 Pro. The line written on the trucks and the pavements is “a renaissance in photography is coming”with the letters “AI” emphasized with this they are referring to P20’s AI-powered camera features.

The Chinese manufacturers have confirmed the launch date of P20 series. The leaks of P20 are coming in almost every day and we have a brief idea of the look of P20 now. Huawei has also given many hints regarding the leaks as well, like the super slow motion videos, triple cameras and of course the notch.
Huawei has known to make innovations and P20 series are going to make the company go in the right path and Huawei, an all-employee owned company, is also one such brand that managed to make its space in a highly competitive market and grew from almost nothing to being one of the global market leaders.

For now, let’s just enjoy how hilarious this campaign is when some Huawei trucks (or vans in the UK) rocked up outside Samsung and Apple stores.

Written by Mohammad Jamal
Mohammad Jamal is a technology writer whose expertise lies in writing news and review articles. He is a software engineer from Lahore and is currently using a Huawei Mate 10. Reach out to him at and Facebook: mohammad.jamal93. Profile