Mobilink, along with the Parks Horticulture Authority (PHA), collaborated with Pink Ribbon for breast cancer awareness month.
On the event, held earlier this week, the Minaar-e-Pakistan was lit up pink in solidarity of patients, victims and survivors on the occasion of International Mammogram Day.
Pakistan has the highest rate of female breast cancer in Asia, as one out of nine Pakistani women is likely to suffer from breast cancer at some point in life. Approximately 90,000 cases of breast cancer are reported every year in Pakistan and about 40,000 women die from this deadly ailment. More than 90% women have a chance of surviving breast cancer with early diagnosis. However, due to lack of awareness and medical facilities women are diagnosed at later stages which is the prime reason for the high mortality rate.
Omar Manzur, Head of Corporate Communications Mobilink, while commenting on the initiative said:
“Mobilink has been a supporter of Pink Ribbon Campaign for the past six years. Mobilink is also assisting the campaign by carrying out an advocacy drive which involves sending out informational messages to its customer base, nationwide. Our partnership with Pink Ribbon is reflective of our commitment to raise awareness regarding the most pervasive forms of cancer and hope that this drive helps curb breast cancer probability in Pakistan.”
Chief Executive – Pink Ribbon, Omer Aftab thanked PHA and Mobilink for supporting the cause. Speaking about the importance of Pink Illumination, he said that early detection is key to survival. He mentioned that the issue of Breast Cancer still has cultural sensitivities attached with it, but we need to raise this issue more and more in media. It is important for the entire society to realize the importance of awareness and early detection to save lives of a mother, a sister, a wife or a daughter. He also added that Pink Ribbon is setting up Pakistan’s first dedicated Breast Cancer Hospital.
October is internationally celebrated as ‘Pinktober’ – the Breast Cancer Awareness Month. During this month, Pink Ribbon not only spread awareness among young female students through information material, but also organized various events to sensitize women and girls at the community level through direct interaction.
Furthermore, Pinktober 2015 is running different activations throughout October to increase maximum awareness and survivorship care to build a strong network of prevention and hope