The use of laptops and desktops in web browsing in Pakistan has decreased by 22%

Pakistan is gradually on its way to becoming a digital landscape but it still has a long way to go.

Hootsuite, a global social media management platform, has released a report “Digital in 2017” with statistical indicators of social media and digital trends of about 238 countries. The key findings show that 50% of the world is connected to the internet, global social media increased by 21% and now 91% social media users are online via mobile. Simon Kemp, We Are Social, said,

“Half of the world’s population is now online, which is a testament to the speed with which digital connectivity is helping to improve people’s lives. The increase in internet users in developing economies is particularly encouraging. Given this latest data, it’s probably time for us to stop referring to social as ‘new media’, and integrate it more seamlessly into our day-to-day activities.”


With a total population of about 194 million, Pakistan is the sixth most populous country in the world. About 140 million population has mobile subscriptions, which shows that Pakistan is becoming an economy reliant on mobile technology. With a penetration of 18%, Pakistan has 35.1 million internet users according to the report. The active social media users are 31 million.

As compared to 2016, the digital growth has significantly improved with 20% increase in internet users, 35% in social media users and 47% increase in active mobile users over the year.

The use of laptops and desktops has decreased by 22% as more and more people are shifting towards using mobiles. About 31 million population uses Facebook and 90% of them access it via mobiles. There are 22% female profiles and 78% male profiles in Pakistan.

Based on cellular subscriptions, 97% people have pre-paid connection and 29% have broadband connections (3G, 4G).

A huge percentage of Pakistan’s population is still offline and the gender gap in using online media is one of the reasons. Only 29% of women in Pakistan have smartphones as compared to 77% of men, according to a report by Karandaaz Pakistan.

A digitally-connected Pakistan is a key to digital and economic development. Social media and digital marketing are now the top ways of doing businesses and reaching to customers. With 5th largest young population and increasing usage of smartphones, Pakistan has the potential of becoming a digital landscape by adopting latest technologies.

Maheen Kanwal

Maheen Kanwal is a Tech Journalist at TechJuice. She covers the latest technological, telecom and business related, local & global news. (Reach at

Leave a Comment
Published by
Maheen Kanwal

Recent Posts

Google welcomes wider adoption of remote work by adding new updates to Workspace

A new version of Google's Workspace will be tailored as per the emerging workforce's needs…

4 hours ago

Pixel phone users can now take underwater photos with new Google update

A new pixel update is all set to take the pixel phone users by storm,…

5 hours ago

Not applying the latest Windows 10 updates may result in system crash

If you haven’t “Restarted” your system to let the Windows security updates go through, you…

6 hours ago

Qatar to provide jobs to 300,000 Pakistanis in preparation for the FIFA world cup 2022

The Qatar Consul General Mishal M Al-Ansari on Monday spoke of Doha's plans to enhance…

6 hours ago

Woman orders an iPhone 12 Pro Max and receives an apple-flavored yogurt instead

A recent incident occurred in China’s Anhui province where a woman paid more than $1,500…

8 hours ago

Chinese group, APT10 comprising of world’s elite hackers, carries out cyberattacks against Indian vaccine manufacturers

According to a security firm, a Chinese hacking group has attacked two Indian vaccine manufacturers.…

8 hours ago