2 min read
The Federal Board of Revenue (FBR) has uncovered multiple cases of tax evasion involving Pakistan’s top social media influencers who flaunt luxury lifestyles online but report minimal income and assets.
According to FBR’s Lifestyle Monitoring Cell, more than 20 cases have been identified where individuals regularly showcased expensive cars, high-end vacations, and lavish living on social media while filing tax returns that did not reflect their visible wealth.
In one case, a popular travel vlogger documented luxury trips across the world from 2020 to 2025, including visits to Seychelles, Dubai, Spain, and Switzerland. Despite this, the influencer declared annual income below Rs1 million during the same period, raising serious red flags about undisclosed earnings.
The FBR stated that the influencer’s financial statements showed income between Rs490,800 and Rs816,800 over five years, far below what their social media activity suggested. Officials believe the individual significantly underreported income generated from brand collaborations, sponsorships, and content monetization.
Luxury Cars and SUVs
| Vehicle | Model / Year | Estimated Value (PKR) |
| Lexus LX 570 | 2019 | 80 million |
| Toyota Fortuner Legender | — | 15 million |
| BMW i7 Electric Sedan | — | 80 million |
| Range Rover | — | 80 million |
| Toyota Land Cruiser 300 Series | — | 90 million |
| Toyota Land Cruiser 200 Series | — | 40 million |
| Toyota Land Cruiser 100 Series | — | 25 million |
| Toyota 4Runner SUV | — | 60 million |
In another case, investigators found Rs180.5 million in concealed assets linked to a political family member from South Punjab, who owned luxury vehicles such as a Lexus LX 570, BMW i7, and Suzuki Hayabusa. None of these were declared in their tax filings.
Off-Road and Utility Vehicles
| Vehicle | Model / Year | Estimated Value (PKR) |
| Ford F-150 Raptor | — | 70 million |
| Chevrolet Silverado | — | 40 million |
| Toyota Hilux Revo (2 units) | — | 40 million |
| Toyota FJ Cruiser | — | 15 million |
| Toyota Land Cruiser 70 Series | — | 5 million |
| Toyota Land Cruiser 70 Pickup | — | 4 million |
| Toyota Tundra | — | 25 million |
| Toyota Tacoma | — | 15 million |
A third taxpayer was found to own 19 high-value vehicles worth an estimated Rs624 million, including a Chevrolet Corvette, Range Rover, and Toyota Land Cruiser series, all missing from official tax records.
Sports Cars and Motorcycles
| Vehicle | Model / Year | Estimated Value (PKR) |
| Chevrolet Corvette C8 Stingray | 2020 | 80 million |
| Suzuki Hayabusa | 2021 | 5.5 million |
| Harley-Davidson Pan America | — | 15 million |
| Honda CD 200 Road Master | — | 0.5 million |
| Yamaha Raptor 700R ATV | — | 6.5 million |
| Mercedes-Benz Sedan | — | 9 million |
The FBR says these findings highlight how some influencers and high-net-worth individuals exploit social media fame to project wealth while concealing taxable assets. Investigations into the undeclared income and hidden assets are ongoing, with sources confirming to TechJuice that identities will remain confidential under tax laws.
