X has announced a new feature allowing users to share posts directly to Instagram and Snapchat Stories, marking a significant cross-platform content expansion.
X Product Head Nikita Bier made the announcement through a post, simultaneously revealing the introduction of a new “React With Video” feature for platform users.
The new “React With Video” feature enables users to record video reactions directly within the app, transforming every post into a personal content creation studio.
Bier confirmed that the company is currently testing two new methods for sharing X posts directly to Instagram and Snapchat Stories for selected users.
Users will be able to share videos directly from their timeline, while a full-screen view option will also allow direct sharing of posts and videos.
Bier further stated that users can share any post alongside their own reply or comment, enabling more personalised and expressive content presentation across platforms.
All shared videos will automatically include a watermark, ensuring the original source of the content remains clearly identifiable across Instagram and Snapchat Stories.
Both new features are currently being tested with a limited number of users and remain available exclusively to those using the iOS version of the app.
