Huawei the famous Chinese tech giant has announced that it will expand its digital marketplace, the Huawei AppStore, to Europe starting early next year. The company says it made deals with 15 app and game developers. The company has also made strategic partnerships with two content providers for its video streaming service.
The Huawei AppStore and Video Service will be pre-installed on all Huawei and Honor-branded phones sold in Europe in the first quarter of 2018. The AppStore will feature a discovery and recommendation service that lets customers find new apps, with the company stating that the content in its store has an average rating of 4.3 out of 5.
The video streaming service by Huawei will feature a “broad catalog” of TV s, shows or movies and will be ad-free. The company is partnering with Under The Milky Way, an international digital film and documentary distributor that distributes more than 4,000 films in 100 countries around the world.
Huawei’s marketplace will include some of these popular apps like MobiSystem, Skoobe, VizEat, Sygic, and Bonial.com.
According to Huawei’s Western Europe’s Mobile president Mr. Walter Ji,
“The Silk Road was significant for bringing prosperity to East and West. Huawei Consumer Business Group, the world’s number three smartphone vendor, already has several million users in China and Europe. We will do this by growing the European market together with partners, collaborating on AI and content first as well as extending our global reach.”
Huawei will also introduce paid themes via the Huawei Themes Store app. Themes are an integral part of Huawei’s digital ecosystem, with the company seeing 160 million active users and 40 million downloads monthly. As for its app store, Huawei says that over 240,000 developers have joined the Huawei Developer Alliance and the company has paid $400 million in revenue last year.