A Comparison of 7 Pakistani eCommerce Sites

by on June 10, 2014

Online Shopping in Pakistan

Interesting trends were recently revealed in an internet study carried out by P@SHA. E-commerce activities altogether are not amongst the 5 most common online activities in Pakistan. Users engaged in “buying a product online” account for 6% of all e-commerce activities. 45% of the users felt that shopping is very convenient via internet. Furthermore 33% believed that online store prices are lower as compared to physical stores. Cash on delivery (71%) was chosen by online buyers as a payment method while 22% chose Credit Cards.

Furthermore, statistics by a mobile survey company, Ansr.io says that internet users in Pakistan have reached 30 million and 15 million access the internet using their mobile phones.

Review of Pakistani eCommerce Sites

As you will read further, you will get a comparison of 7 online Pakistani eCommerce sites in terms of their website experience and retail store as a whole. A search was made for online Pakistani shopping websites operating in Pakistan. The existence of many websites came out of search engines, advertisements and reviews from the past. A list of 7 websites was made after short-listing those which sell products of at least 2 brands (e.g. Oxford & Levis) and have at least 3 product categories (e.g. tech gadgets, clothing & footwear) and those with better website experience. The experience ranking was done thoroughly and is shown below:


Further details were collected from the above websites for comparison purposes and details can be seen in the following table:


Since these are online retailers, ranking was mainly done on the website experience offered but other scores mentioned above were not ignored. The ranking (countdown to No.1) is given below:

7. Techcity.pk

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  • R.javed

    This is great comparison great going Tachjuice i follow your post regularly

    • Nada Zain

      Thank you R.Javed.

  • Maliha Rao

    Eventhough this is a decent comparison, some ecommerce website a product specific so cannot be rated in comparison to the other. For instance I dont see Shopdaily and symbios in the same genre to be compared with each other.

    • smsulari

      Agree with that. Overall shopping experience and trust can be counted but comparing prices and micro level comparison is not so much viable. But I think overall it’s an awesome comparison. Probably first of these websites

  • Syed Askari

    Much Needed Review

  • smsulari

    This is a good comparison however some basic comparison elements / methodology seems missing. I hope the prices score and few other quantitative factors are measured based on aggregated and percentile rank comparison to get more accuracy.

    By the way if anyone has seen the Discovery Documentary “eCommerce India Online” it’s about the ecommerce industry in India. The one thing that we are missing is the Payment Gateway with-in the city and with outside world. All of my products sold to US, UK I cannot receive payments directly in Pakistan.
    So I think I along with many other Pakistani shoppers / producers might be feeling the same obstacles in getting things done in eCommerce.

    Pay-on-Delivery is one viable solution, but this creates a lot of limitations at the producer end. But anyway, considering this awesome blog post, I want to recommend everyone to watch this documentary. Below is the link from where I watched it online

    And here is the Trailer to it: https://www.youtube.com/watch?v=CzKbIENJuk0

    Here is the complete Episode: http://desitvforum.net/tv-shows/e-commerce-india-online-31st-may-2014-video-watch-online/

    • Nada Zain

      Thanks for sharing that.

    • Yasir Ghufran

      Have you tried payoneer?

  • Faiza Hafeez

    Good work Sir :)

  • Yasir Ghufran

    Exactly! Daraz has way too many popups to be marked the highest in user experience

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  • John Smith

    Can you suggest me Online Stores that accept payment through PayPal and
    also Ships to Pakistan?

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