iPhone 8 Plus is the best-selling iPhone of Q2 2018, report reveals

Written by Shehryar Ahmed ·  1 min read >
iPhone X

The iPhone 8 Plus has been announced as the best-selling iPhone of the second quarter of 2018 in the United States, according to a report by Consumer Intelligence Research Partners. Apple’s current flagships, the iPhone 8, 8 Plus and iPhone X made up 54% of iPhone sales in the United States alone.

The iPhone 8 made up 13% of sales while the iPhone X made up 17% of sales. Last, topping the charts, iPhone 8 Plus made up 24% of total sales. While these figures might be enticing, have a look at iPhone 7 and 7 Plus’ statistics from last year: By the same time in 2017, the iPhone 7 and 7 Plus made up more than 80% of sales. In this term too, older models can be seen dominating the charts to quite a significant extent.

The iPhone 7, 7 Plus, SE, 6S Plus and 6S made up 46% of sales in the second quarter of 2018. This goes on to show the popularity of older iPhones among consumers. iPhones are considered a sign of luxuriousness and are known to provide a premium feel. Apple’s previous models, although outdated, are still considered symbols of luxuriousness and that is why consumers buy them on a large scale.

Comparing the three current flagships, the iPhone 8 and 8 Plus collectively made up 37% of total iPhone sales in the United States while the iPhone X made up 17%. One of the major factors behind this difference is the price point of the iPhone X, which starts at $999 while the iPhone 8 starts at $699.

Apple is expected to further capitalize on the idea of a cheaper variant when they launch the upcoming 2018 iPhones as well. One of the variants is expected to be a 6.1-inch LCD budget iPhone with Face ID and the design of the current iPhone X. The budget iPhone is expected to be priced between $550 and $700, putting it against stiff competition. On the other hand, to cater to its usual premium market, Apple is releasing a 5.8-inch revamped iPhone X, called iPhone X2 and a 6.5-inch OLED iPhone.

Written by Shehryar Ahmed
He covers international technology and consumer products for TechJuice. Also the Partnerships Lead, directly handles all university and college affiliations. Contact him at Tweets @shehryarahmed0 Profile