The iPhone 8 Plus has been announced as the best-selling iPhone of the second quarter of 2018 in the United States, according to a report by Consumer Intelligence Research Partners. Apple’s current flagships, the iPhone 8, 8 Plus and iPhone X made up 54% of iPhone sales in the United States alone.
The iPhone 8 made up 13% of sales while the iPhone X made up 17% of sales. Last, topping the charts, iPhone 8 Plus made up 24% of total sales. While these figures might be enticing, have a look at iPhone 7 and 7 Plus’ statistics from last year: By the same time in 2017, the iPhone 7 and 7 Plus made up more than 80% of sales. In this term too, older models can be seen dominating the charts to quite a significant extent.
The iPhone 7, 7 Plus, SE, 6S Plus and 6S made up 46% of sales in the second quarter of 2018. This goes on to show the popularity of older iPhones among consumers. iPhones are considered a sign of luxuriousness and are known to provide a premium feel. Apple’s previous models, although outdated, are still considered symbols of luxuriousness and that is why consumers buy them on a large scale.
Comparing the three current flagships, the iPhone 8 and 8 Plus collectively made up 37% of total iPhone sales in the United States while the iPhone X made up 17%. One of the major factors behind this difference is the price point of the iPhone X, which starts at $999 while the iPhone 8 starts at $699.
Apple is expected to further capitalize on the idea of a cheaper variant when they launch the upcoming 2018 iPhones as well. One of the variants is expected to be a 6.1-inch LCD budget iPhone with Face ID and the design of the current iPhone X. The budget iPhone is expected to be priced between $550 and $700, putting it against stiff competition. On the other hand, to cater to its usual premium market, Apple is releasing a 5.8-inch revamped iPhone X, called iPhone X2 and a 6.5-inch OLED iPhone.