Social Media

Instagram is not going back to chronological feed – Here’s why

Written by Talha Saqib ·  1 min read >

Instagram has been constantly improving its app through new features and updates, lately. From muting an account to the resharing of posts to stories while adding music and new emoji sliders, the company has been introducing various new functionalities. However, as far as the posts feed is concerned, Instagram has reportedly no plans of reverting back to its chronological feed – new posts first.

The social networking service has responded to the users missing the old feed stating, “We’re not thinking about this at this time” and as such, has explained why the new algorithmic feed is better.

As per Instagram, the new feed is generated based on three factors depending on the user’s behavior and actions on the app.

  1. Interest: The posts Instagram thinks you would be more interested in, will pop up first. It does it so by analyzing the user’s action on various posts and profiles and via machine learning algorithms.
  2. Relationship: Instagram checks that how close the users are with each other, taking into account the number of interactions like commenting on posts or getting tagged in images.
  3. Recency: As the name implies, the more recent a post the more prior it would be – just like in the past feed but combined with two aforementioned factors this time.

The company claims that with the new feed a user can witness 90 percent of posts from their ‘family and friends’ while with the reverse chronological feed it was just 50 percent. The ‘family and friends’ isn’t properly defined by the firm and hence could mean most important Instagram profiles for a user.

Apparently, Instagram is trying to make users spend more time on the app by showing the content they wouldn’t want to miss, more often. You would have noticed that some accounts keep getting suggested on your search tab, that’s also Instagram detecting your interests based on your activities.

The company highlighted some other facts regarding the app such as:

  • Instagram’s feed doesn’t favor users who use Stories, Live, or other special features of the app.
  • Instagram doesn’t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone’s if they rapid-fire separate posts.
  • Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.
  • Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions

Which feed do you like on Instagram? Let us know down in comments. For more news on technology, keep following TechJuice.

Written by Talha Saqib
Well, I am Talha. An introverted fellow pursuing a degree in Computer Science from FAST-NUCES. In past, I've been a freelance graphic designer which I still am to some extent. My deep interest in technology and reporting has made me do what I do here - cover tech news. I may look like a nerd but I am more about movies, TV shows, anime, art and especially video games. In any case, you can reach me out on Twitter: TalhaSaqib101 and Facebook: talha.saqib.9 Profile