Samsung partners with Google to work on Augmented Reality with ARCore

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October 19, 2017
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Samsung has recently announced its partnership with Google to bring ARCore framework in its smartphones. The project ARCore aims to focus on the compatibility of smartphones with Augmented Reality.

Now, this partnership has enabled developers to design ARCore apps that will work on both Samsung Galaxy devices and Google Pixel devices. ARCore was earlier known as Project Tango. Few devices were already featured on this project especially a recent entry by ASUS ZenFone AR. Tango had limited features because it needed a special sensor to make augmented reality apps work, but ARCore will bring AR to all devices.

Samsung, which sells more phones than any other mobile manufacturer on the planet, has been a longtime ally of Google’s Android to be everywhere at once, and this partnership should extend the strength of Android into the AR market.

ARCore project will be focusing on three things: light sensitivity and estimation, motion tracking, and environmental understanding. Thus, excluding the need of using specialized hardware.

Samsung seems to be adopting ARCore for future devices, as it claims,

“Through a partnership with Google, developers will be able to use the ARCore SDK to bring AR to millions of Samsung consumers on the Samsung Galaxy S8, Galaxy S8+, and Galaxy Note8. This strategic partnership with Google offers new business opportunities for developers and a new platform for creating immersive new experiences for consumers.”

This partnership is also a good news for the AR market, as Samsung has historically chosen to push its own, more emerging software over more superior alternatives. With a manufacturer as popular as Samsung on board, ARCore could take off soon enough.

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