Poor iPhone X sales force Samsung to cut its OLED production

Written by Muneeb Ahmad ·  58 sec read >

Poor iPhone X sales are bringing bad luck to Samsung too as the tech giant has been forced to slump production of its OLED displays by a half.

According to a very recent report from Nikkei, Samsung Electronics is going to reduce the production of OLED panels, all because of the lower than expected sales of Apple’s 10th-anniversary special smartphone, the iPhone X. This step by Google seems to be well in conformity with the Apple’s decision to cut the iPhone X production. Samsung, which was originally aiming to scale the production of OLED displays for iPhone X to a number as high as 45 to 50 million, will now only be making 20 million or even fewer of these panels.

After being introduced and especially during the holiday season, iPhone X was sold in great numbers and Apple was already gearing to introduce its second model this year. More recently, however, there have been various reports that the special smartphone from Apple was experiencing a much serious decrease in its sales after the holiday season was over.

Although the South Korea based tech giant hasn’t defined the production target of its OLED displays for the upcoming quarter, Nikkei says that it will be much lower than the previous quarter. To fill in the deficit, Samsung is also aiming at gaining new China-based smartphone vendors for selling these OLED panels.

For the iPhone X models that are expected to be released this year, Apple has also closed another deal with LG Display so that the company doesn’t have to rely on one supplier when it comes to getting OLED panels for its smartphones.

News Via Nikkei

Written by Muneeb Ahmad
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