The year 2018 started with the strongest quarter, the app economy has ever seen, shattering the previous records set in Q4 2017 for both consumers spend on apps and downloads. The global app downloads and spending keep hitting new highs. The performance of these stores demonstrates that the app markets are maturing, consumers at a large scale. They are increasingly willing to pay for the growing benefits as well that they receive from apps.
Overall combined Result of App Store and Google Play Store:
The combined downloads of iOS and Google Play grew more than 10% year-over-year to 27.5 billion, the highest of any quarter yet, while the combined consumers spend on apps of iOS and Google Play grew 22% year-over-year to $18.4 billion.
App Downloads comparison of App Store and Google Play Store:
The first quarter Q1 2018 is record-breaking in terms of downloads on Google Play Store and iOS. iOS downloads exceeded 8.2 billion and Google Play downloads exceeded 19.2 billion, respectively. The thing to notice here is that quarter over quarter, Apple’s iOS has narrowed the global downloads gap with Google Play Store by 10%.
Revenue growth comparison of iOS and Android apps:
The gap between iOS and Google Play Store is narrowed in the first quarter Q1 2018 by 10%, making this the smallest percentage difference since quarter Q1 back in 2016. The consumer spending on iOS saw 20% year-over-year growth while on Google Play Store it has grown up to 25% in Q1 2018 year over year. If we see the states, Apple’s iOS store has always maintained a sizable lead over Google Play for global consumer spending.
The app market saw a record growth in the year 2017 and since then it has continued the strong momentum on iOS and Google Play Store into Q1 2018. We are quite excited to see how the consumers continue to embrace mobile applications throughout 2018.
-image source SuperSaf YouTube